Client: Homestead Structures

Brief: The objective was to showcase the possibilities of custom outdoor structures to homeowners in Philadelphia’s Main Line through aspirational, AI-rendered project concepts.

Working from renders provided by an artist, I developed the campaign copy, creative direction, design, and layout for a series of 11 × 14-inch direct mail pieces. I also coordinated with a local printing and mailing partner to manage production and deliver the campaign to its targeted audience over a three-week mailing schedule.

Skills: Copywriting • print design