Client: Homestead Structures | PA Concorso Ferrari

Brief: Homestead Structures sponsored the PA Concorso Ferrari event at Union League Liberty Hill in Lafayette Hill, Pennsylvania, creating an opportunity to introduce the brand to a highly affluent audience in a luxury setting. To elevate Homestead’s presence at the event, I developed a premium look-book for attendees to explore while visiting the sponsor booth.

Skills: Photography • copywriting • print design • AI-augmented photos

Luxury Look-book

The objective was to transform existing project photography into polished, aspirational imagery for a luxury look-book. Using AI-assisted creative techniques, I refined the original photographs and introduced people, vehicles, furnishings, and environmental details to create more compelling lifestyle scenes while keeping the existing structures at the center of the work.

BEFORE & AFTER

THE LOOK-BOOK

I also designed a 9 × 12-inch flyer, printed on premium linen stock and included in each attendee’s gift bag as a tangible extension of Homestead’s presence at the event.

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Photographic Mixed-Media

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