Client: Filene Research Institute - Madison, WI

Brief: The Filene Research Institute wanted to capture the story of design thinking and product development during the 2012 Cooperative Trust Crasher event in San Diego, California. I spent the week embedded with the Crasher team, documenting their creative process as they moved from early ideas and collaboration through the development of a new product concept, Tru Circle.

The resulting video told the story of both the process and the people behind it, showing design thinking in action rather than simply explaining it.

Skills: Video shooting & editing • copywriting / scripting